Big Give Christmas Challenge Communications Toolkit for our online reading volunteers
We are excited to be taking part in the Big Give’s Christmas Challenge to give the gift of reading to children this festive season. Donations made to Chapter One during the campaign week (3 to 10 December 2024) will be doubled - can you help us to spread the word?
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***CAMPAIGN UPDATE***
We're absolutely thrilled to have exceeded our Christmas Challenge fundraising target on the first day of the campaign! Thank you to all of our donors and the Chapter One community for your wonderful support so far! As you know, we are ambitious to reach as many children as we possibly can, so we’ve upped our overall target for this campaign.
We would love to increase our target to raise £20,000 by Tuesday 10 December to give the priceless gift of reading to even more children. Here is an updated social media post:
***
Did you know that 40% of 11-year-olds facing disadvantage leave primary school struggling to read at the expected level? I’m proud to volunteer with literacy charity @Chapter One UK to try and change this, one child at a time, and this week, there’s a special opportunity to support them!
Chapter One is raising money through their Big Give Christmas Challenge campaign. They've smashed their original £10,000 target, and now they’re aiming to raise £20,000 by Tuesday 10 December to provide more one-to-one reading sessions for children facing disadvantage. 🌟📚⚡
As a volunteer, I've seen firsthand how these sessions transform the lives of young readers. Would you join me in supporting this vital work? Donate here: http://bit.ly/3YUW3A5
Not able to donate? Please help spread the word - and if your organisation would like to partner with Chapter One, I’d be happy to answer any questions!
#ChapterOne #ItAllStartsWithLiteracy #ChristmasChallenge
💰 Support our Big Give Christmas Challenge
We are excited to be taking part in the Big Give’s Christmas Challenge to give the gift of reading to children this festive season. Donations made to Chapter One during the campaign week (3 to 10 December 2024) will be doubled!
One donation, twice the impact.
We have set ourselves the target of raising £10,000 through our first Christmas Challenge, which will be used to help provide children across the UK with one-to-one reading sessions during the 2024-25 school year.
Online donations made to Chapter One during the campaign week up to a total value of £5,000, will be matched with £5,000 in pledged funds. Our pledge funders, who have agreed to support us on the basis of us raising online donations are The EQ Foundation, Clyde & Co, Encore Group, Lewis Silkin, Mishcon de Reya and T.Rowe Price.
Online donations to Chapter One will be made via the Big Give online match funding platform during the campaign week. All donations must be made by credit or debit card, or there is a BACS option for those unable to donate by card and who want to give £500 or more. This video on the Big Give website explains how match funding works.
We’re aiming to raise a total of £10,000 to provide struggling early readers with one-to-one support this December. Our generous supporters have already pledged a fantastic £5,000 to our matching pot: we’re now calling on the Chapter One community to donate to our campaign to unlock these funds and give the gift of literacy to more young children at the critical start of their school journey.
Emma Bell, CEO, Chapter One
🙋 How can you get involved?
Register for Chapter One’s special virtual event on Tuesday, 3 December to kick off the Big Give campaign - and invite your friends and family along too! We will be asking attendees for a donation to the campaign in return for expert book recommendations for children aged 4 to 11 just in time for holiday gift-giving.
Visit our Christmas Challenge campaign page and make a donation from midday on Tuesday 3 December to midday on Tuesday 10 December. Set a reminder so you remember not to miss your chance to double your donation!
Help us to spread the word and share information about the campaign and our special event with your family and friends - see our suggested social media posts below.
For further information, read our FAQs and/or please contact:
Lisa Barea, Trusts & Foundations Fundraiser, lisa.barea@chapterone.org
📣 Help us spread the word about the campaign by posting on social media!
We’d love it if you could support the Christmas Challenge campaign on social media. Below are some suggested posts and accompanying images.
🔗 Don't forget to tag us!
Please don’t forget to tag us in your posts to make it easier for us (and others) to share and amplify them. Please also make sure you are following us!
LinkedIn: chapteroneuk
X: @chapterone_uk
Instagram: @chapterone_uk
Facebook: ukchapterone
📷 Graphics and images
Images can be found in this Dropbox folder. If you have any issues accessing, please contact isabel.davies@chapterone.org
✏️ Suggested LinkedIn post
If you are able to donate
Did you know that 40% of 11-year-olds facing disadvantage leave primary school struggling to read at the expected level? I’m proud to volunteer with literacy charity @Chapter One UK to try and change this, one child at a time, and this week, there’s a special opportunity to support them!
Until 10 December, all donations to Chapter One will be doubled through their Big Give Christmas Challenge campaign. They're aiming to raise £10,000 to provide more one-to-one reading sessions for children facing disadvantage. 🌟📚⚡
As a volunteer, I've seen firsthand how these sessions transform the lives of young readers. Would you join me in supporting this vital work? Donate here - every pound you give will be matched: http://bit.ly/3YUW3A5
Not able to donate? Please help spread the word - and if your organisation would like to partner with Chapter One, I’d be happy to answer any questions!
#ChapterOne #ItAllStartsWithLiteracy #ChristmasChallenge
If you are not able to donate - help us spread the word instead!
Every week, I spend 30 minutes as an online reading volunteer with Chapter One, supporting a young student with their reading. It's the highlight of my week, seeing their confidence grow with each session. 📚
Did you know that 40% of 11-year-olds facing disadvantage leave primary school struggling to read at the expected level? I’m volunteering with Chapter One to try and change this, one child at a time, and this week, there’s a special opportunity to support them!
Until 10 December, all donations to Chapter One will be doubled through their Big Give Christmas Challenge campaign. They're aiming to raise £10,000 to provide more one-to-one reading sessions for children facing disadvantage.
How you can help:
🌟 Donate: Every pound you give will be matched: http://bit.ly/3YUW3A5
🌟 Share: Help spread the word!
🌟 Support: Reach out to Chapter One if your organisation would like to become a partner
It all starts with literacy! Together, we can make a real difference to children’s lives.
#ChapterOne #ItAllStartsWithLiteracy #ChristmasChallenge
🙏 Thank you for your support!
Thank you so much for supporting Chapter One! If you have any questions related to social media/images, please contact Isabel Davies, our Social Media and Communications Officer, isabel.davies@chapterone.org
If you have any questions related to donating, please contact Lisa Barea, Trusts & Foundations Fundraiser, lisa.barea@chapterone.org
It all starts with literacy.
