***CAMPAIGN UPDATE***

​We're absolutely thrilled to have exceeded our Christmas Challenge fundraising target on the first day of the campaign! Thank you to all of our donors and the Chapter One community for your wonderful support so far! As you know, we are ambitious to reach as many children as we possibly can, so we’ve upped our overall target for this campaign.

We would love to increase our target to raise £20,000 by Tuesday 10 December to give the priceless gift of reading to even more children. Here is an updated social media post:

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Did you know that 40% of 11-year-olds facing disadvantage leave primary school struggling to read at the expected level? We’re proud to partner with literacy charity @Chapter One UK to try and change this, one child at a time, and this week, there’s a special opportunity to support them!

Chapter One is raising money through their Big Give Christmas Challenge campaign. They've smashed their original £10,000 target, and now they’re aiming to raise £20,000 by Tuesday 10 December to provide more one-to-one reading sessions for children facing disadvantage. 🌟📚⚡

Would you join us in supporting this vital work? Donate here: http://bit.ly/3YUW3A5

Not able to donate? Please help spread the word - and if your organisation would like to partner with Chapter One, I’d be happy to answer any questions!

#ChapterOne #ItAllStartsWithLiteracy #ChristmasChallenge

💰 Support our Big Give Christmas Challenge!

We are excited to be taking part for the first time in the Big Give’s Christmas Challenge to give the gift of reading to children this festive season. Donations made to Chapter One during the campaign week (3 to 10 December 2024) will be doubled!

One donation, twice the impact.

We have set ourselves the target of raising £10,000, which will be used to help provide children across the UK with one-to-one reading sessions during the 2024-25 school year.

Online donations made to Chapter One during the campaign week up to a total value of £5,000, will be matched with £5,000 in pledged funds. Our pledge funders - who have agreed to support us on the basis of us raising online donations - are The EQ Foundation, Clyde & Co, Encore Group, Lewis Silkin, Mishcon de Reya and T.Rowe Price.

Online donations to Chapter One will be made via the Big Give online match funding platform during the campaign week. All donations must be made by credit or debit card, or there is a BACS option for those unable to donate by card and who want to give £500 or more. This video on the Big Give website explains how match funding works.

🙋 How can you get involved?

1. Register for Chapter One’s special virtual event on Tuesday, 3 December to kick off the Big Give campaign - and invite your friends and family along too! We will be asking attendees for a donation to the campaign in return for expert book recommendations for children aged 4 to 11 just in time for holiday gift-giving.

2. Visit our Christmas Challenge campaign page and make a donation from midday on Tuesday 3 December to midday on Tuesday 10 December. Set a reminder so you remember not to miss your chance to double your donation!

3. Help us to spread the word and share information about the campaign and our special event with your family and friends - see our suggested social media posts below.

For further information, read our FAQs and/or please contact:
Lisa Barea, Trusts & Foundations Fundraiser, lisa.barea@chapterone.org

📣 Help us spread the word about the campaign by posting on social media!

We’d love it if you could support the Christmas Challenge campaign on social media. Below are some suggested posts and accompanying images.

🔗 Don't forget to tag us!

Please don’t forget to tag us in your posts to make it easier for us (and others) to share and amplify them. Please also make sure you are following us!

LinkedIn: chapteroneuk
X: @chapterone_uk
Instagram: @chapterone_uk
Facebook: ukchapterone

📷 Graphics and images

Images can be found in this Dropbox folder. If you have any issues accessing, please contact isabel.davies@chapterone.org

✏️ Suggested LinkedIn post

If you are able to donate

Did you know that 40% of 11-year-olds facing disadvantage leave primary school struggling to read at the expected level? We’re proud to partner with literacy charity @Chapter One UK to try and change this, one child at a time, and this week, there’s a special opportunity to support them!

Until 10 December, all donations to Chapter One will be doubled through their Big Give Christmas Challenge campaign. They're aiming to raise £10,000 to provide more one-to-one reading sessions for children facing disadvantage. 🌟📚⚡

Would you join me in supporting this vital work? Donate here - every pound you give will be matched: http://bit.ly/3YUW3A5

Not able to donate? Please help spread the word - and if your organisation would also like to partner with Chapter One, I’d be happy to answer any questions!

#ChapterOne #ItAllStartsWithLiteracy #ChristmasChallenge

If you are not able to donate - help us spread the word instead!

As a proud partner of @Chapter One UK, we've seen firsthand how consistent 1:1 reading support transforms young lives. Our volunteers spend just 30 minutes each week reading with a child, helping them to practise their reading and inspiring them to enjoy books and become confident readers. 📚

Did you know that 40% of 11-year-olds facing disadvantage leave primary school struggling to read at the expected level? We’re working with Chapter One to try and change this, one child at a time, and this week, there’s a special opportunity to support them!

Until 10 December, all donations to Chapter One will be doubled through their Big Give Christmas Challenge campaign. They're aiming to raise £10,000 to provide more one-to-one reading sessions for children facing disadvantage.

How you can help:

🌟 Donate: Every pound you give will be matched: http://bit.ly/3YUW3A5
🌟 Share: Help spread the word!
🌟 Support: Reach out to Chapter One if your organisation would like to become a corporate partner

It all starts with literacy! Together, we can make a real difference to children’s lives.

#ChapterOne #ItAllStartsWithLiteracy #ChristmasChallenge

🙏 Thank you for your support!

Thank you so much for supporting Chapter One! If you have any questions related to social media/images, please contact Isabel Davies, our Social Media and Communications Officer, isabel.davies@chapterone.org

If you have any questions related to donating, please contact Lisa Barea, Trusts & Foundations Fundraiser, lisa.barea@chapterone.org

We have also created a version of this toolkit for our online reading volunteers, you can access it here.